Hello There 👋
I'm PraVeeN Gorakala|
* Principal Designer
a passionate designer focused on crafting impactful experiences . My work spans branding, UI/UX design, & web development.



DESIGNER
Me
I thrive on turning ideas into Effective Solutions with captivating Visuals. My design philosophy revolves around minimalism, elegance, and impact. Whether it's crafting brand identities, designing intuitive interfaces, or building responsive websites, I'm all in.
My Journey
Principal Designer
Nov 2018 – Present
Led design at AntStack, introducing AI tools that cut ideation time by 40%. Built a scalable React design system, collaborated on AI-driven features, and oversaw frontend development for speed, scalability, and accessibility.
UI Engineer
Nov 2018 – Oct 2019
Headed product design, branding, and frontend UI for a logistics platform. Built responsive HTML/CSS/JS components to enhance customer experience and visual consistency.
HTML Developer
Nov 2015 – Oct 2018
Designed consistent, intuitive interfaces for consumer-facing web platforms and collaborated closely with engineering teams to improve end-user usability and product quality.
Catalogue Executive
Dec 2014 – Oct 2015
Coded accurate e-commerce catalogue pages in HTML/CSS and designed promotional banners, optimising visual assets in Photoshop for a consistent brand experience.
Catalogue Executive
July 2014 – Nov 2014
Developed digital product listings and catalogue layouts using HTML/CSS, and produced marketing graphics to maintain visual consistency across campaigns.