Hello There 👋
I'm PraVeeN Gorakala|
* Tech Architect
I code as fluently as I design — bridging pixel-perfect UI craft with scalable frontend architecture, design systems, & GenAI-powered workflows. 11+ years of building things that look great and last.
DESIGNER
Me
I thrive at the intersection of design and engineering. I craft pixel-perfect UIs and scalable micro-frontend systems with equal care — token-driven design systems, GenAI-augmented workflows, and brand identities that hold up from Figma to production. If it needs to look great and scale, I'm all in.
My Journey
Tech Architect
Jun 2026 – Present
Driving end-to-end technical architecture and design strategy, leading cross-functional teams to deliver scalable, high-impact digital products at Hashedin by Deloitte.
Lead Engineer / Frontend Architect
Nov 2019 – May 2026
Architected enterprise React design systems achieving 100% Figma-to-code parity. Led GenAI integrations with GPT-4 & Claude APIs cutting UI cycles by 40%. Shipped 7+ named products across logistics, fintech, edtech, and events.
UI Engineer
Nov 2018 – Oct 2019
Headed product design, branding, and frontend UI for a logistics platform. Built responsive HTML/CSS/JS components to enhance customer experience and visual consistency.
HTML Developer
Nov 2015 – Oct 2018
Designed consistent, intuitive interfaces for consumer-facing web platforms and collaborated closely with engineering teams to improve end-user usability and product quality.
Catalogue Executive
Dec 2014 – Oct 2015
Coded accurate e-commerce catalogue pages in HTML/CSS and designed promotional banners, optimising visual assets in Photoshop for a consistent brand experience.
Catalogue Executive
July 2014 – Nov 2014
Developed digital product listings and catalogue layouts using HTML/CSS, and produced marketing graphics to maintain visual consistency across campaigns.