Hello There 👋
I'm PraVeeN Gorakala|
* Tech Architect
I code as fluently as I design — bridging pixel-perfect UI craft with scalable frontend architecture, design systems, & GenAI-powered workflows. 11+ years of building things that look great and last.
DESIGNER
Me
I thrive at the intersection of design and engineering. I craft pixel-perfect UIs and scalable micro-frontend systems with equal care — token-driven design systems, GenAI-augmented workflows, and brand identities that hold up from Figma to production. If it needs to look great and scale, I'm all in.
My Journey
Tech Architect
Jun 2026 – Present
Driving end-to-end technical architecture and design strategy, leading cross-functional teams to deliver scalable, high-impact digital products at Hashedin by Deloitte.
Frontend Architect & Principal Designer
Nov 2019 – May 2026
Served as Frontend Architect and Principal Designer, pioneering AI-powered design-to-code workflows that cut prototype time 40% while architecting enterprise design systems with React, Next.js & Tailwind, and mentoring cross-functional teams.
UI Engineer
Nov 2018 – Oct 2019
Headed product design, branding, and frontend UI for a logistics platform. Built responsive HTML/CSS/JS components to enhance customer experience and visual consistency.
HTML Developer
Nov 2015 – Oct 2018
Designed consistent, intuitive interfaces for consumer-facing web platforms and collaborated closely with engineering teams to improve end-user usability and product quality.
Catalogue Executive
Dec 2014 – Oct 2015
Coded accurate e-commerce catalogue pages in HTML/CSS and designed promotional banners, optimising visual assets in Photoshop for a consistent brand experience.
Catalogue Executive
July 2014 – Nov 2014
Developed digital product listings and catalogue layouts using HTML/CSS, and produced marketing graphics to maintain visual consistency across campaigns.
My Writings
Turning AI Slop into Beautiful, Impactful Design
AI is not a final deliverable, it is raw material. How constraining a brand identity by hand first, then letting AI extend it, produced a complete brand identity — logo system, mascot, product manual ... Read More
Draw attention with Visual Hierarchy
Pure text can be overwhelming. Learn how contrast, white space, proximity, size, and typography create visual hierarchy that guides attention through a design.